the string needs to be escaped using your language specific escape syntax.
c#, c++ \"
VB6, VBScript ""
xml (web.config etc) "
or maybe use a single quota '.
"HDR=Yes;" indicates that the first row contains columnnames, not data. "HDR=No;" indicates the opposite.
"IMEX=1;" tells the driver to always read "intermixed" (numbers, dates, strings etc) data columns as text. Note that this option might affect excel sheet write access negative.