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分享【分享】Designing Social Software - Joel
在这一节里，Joel示范了一下如何设计社会化软件界面，论坛如何处理用户的不当行为。他说：Indeed one of the best ways to deflect attacks is to make it look like they're succeeding.
Designing Social Software
Let me give you an example of social interface design.
Suppose your user does something they shouldn't have done.
Good usability design says that you should tell them what they did wrong, and tell them how to correct it. Usability consultants are marketing this under the brand name "Defensive Design."
When you're working on social software, this is too naive.
Maybe the thing that they did wrong was to post an advertisement for Viagra on a discussion group.
Now you tell them, "Sorry, Viagra is not a suitable topic. Your post has been rejected."
Guess what they'll do? They'll post an advertisement for V1agra. (Either that, or they'll launch into a long boring rant about censorship and the First Amendment.)
With social interface engineering, you have to look at sociology and anthropology. In societies, there are freeloaders, scammers, and other miscreants. In social software, there will be people who try to abuse the software for their own profit at the expense of the rest of the society. Unchecked, this leads to something economists call the tragedy of the commons.
Whereas the goal of user interface design is to help the user succeed, the goal of social interface design is to help the society succeed, even if it means one user has to fail.
So a good social interface designer might say, let's not display an error message. Let's just pretend that the post about Viagra was accepted. Show it to the original poster, so he feels smug and moves on to the next inappropriate discussion group. But don't show it to anyone else.
Indeed one of the best ways to deflect attacks is to make it look like they're succeeding. It's the software equivalent of playing dead.
No, it doesn't work 100% of the time. It works 95% of the time, and it reduces the problems you'll have twenty-fold. Like everything else in sociology, it's a fuzzy heuristic. It kind of works a lot of the time, so it's worth doing, even if it's not foolproof. The Russian mafia with their phishing schemes will eventually work around it. The idiot Floridians in trailer parks trying to get rich quick will move on. 90% of the spam I get today is still so hopelessly naive about spam filters that it would even get caught by the pathetic junk filter built into Microsoft Outlook, and you've got to have really lame spam to get caught by that scrawny smattering of simplistic searchphrases.
下面一节是“Marketing Social Interfaces ”，有兴趣的可以去看这篇文章：http://www.joelonsoftware.com/articles/NotJustUsability.html
Designing Social Software
Let me give you an example of social interface design.
Suppose your user does something they shouldn't have done.
Good usability design says that you should tell them what they did wrong, and tell them how to correct it. Usability consultants are marketing this under the brand name "Defensive Design."
When you're working on social software, this is too naive.
Maybe the thing that they did wrong was to post an advertisement for Viagra on a discussion group.
Now you tell them, "Sorry, Viagra is not a suitable topic. Your post has been rejected."
Guess what they'll do? They'll post an advertisement for V1agra. (Either that, or they'll launch into a long boring rant about censorship and the First Amendment.)
With social interface engineering, you have to look at sociology and anthropology. In societies, there are freeloaders, scammers, and other miscreants. In social software, there will be people who try to abuse the software for their own profit at the expense of the rest of the society. Unchecked, this leads to something economists call the tragedy of the commons.
Whereas the goal of user interface design is to help the user succeed, the goal of social interface design is to help the society succeed, even if it means one user has to fail.
So a good social interface designer might say, let's not display an error message. Let's just pretend that the post about Viagra was accepted. Show it to the original poster, so he feels smug and moves on to the next inappropriate discussion group. But don't show it to anyone else.
Indeed one of the best ways to deflect attacks is to make it look like they're succeeding. It's the software equivalent of playing dead.
No, it doesn't work 100% of the time. It works 95% of the time, and it reduces the problems you'll have twenty-fold. Like everything else in sociology, it's a fuzzy heuristic. It kind of works a lot of the time, so it's worth doing, even if it's not foolproof. The Russian mafia with their phishing schemes will eventually work around it. The idiot Floridians in trailer parks trying to get rich quick will move on. 90% of the spam I get today is still so hopelessly naive about spam filters that it would even get caught by the pathetic junk filter built into Microsoft Outlook, and you've got to have really lame spam to get caught by that scrawny smattering of simplistic searchphrases.
下面一节是“Marketing Social Interfaces ”，有兴趣的可以去看这篇文章：http://www.joelonsoftware.com/articles/NotJustUsability.html
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