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Wordpress Space Blog
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Wordpress Space Blog

Table of Contents Preface 1 Chapter 1: Getting Started as a WordPress Theme Designer 7 WordPress perks 7 Does a WordPress site have to be a blog? 8 Pick a theme or design your own? 9 Drawbacks to using an already built theme 9 Using theme frameworks 10 This book's approach 11 Core technology you should understand 12 WordPress 12 CSS 13 XHTML 13 PHP 13 Other helpful technologies 14 Tools of the trade 14 HTML editor 15 Graphic editor 16 Firefox 17 Developing for Firefox first 17 Summary 18 Chapter 2: Theme Design and Approach 19 Things to consider 20 Types of blogs 21 Plugins and widgets 22 Getting ready to design 23 A common problem 23 The solution: Rapid design comping 24 The radical, new process—is not so new or radical? 25 This material is copyright and is licensed for the sole use by Gay Anschultz on 5th December 2009 21844 Grovepark Dr., , Santa Clarita, , 91350 Download at WoweBook.Com Table of Contents [ ii ] Overview of rapid design comping 25 Getting started 27 Sketching It 27 Considering usability 29 Starting with the structure 30 Creating your design 31 The DOCTYPE 32 The main body 32 Attaching the basic stylesheet 33 Basic semantic XHTML structure 35 Adding text—typography 37 Starting with the text 38 Choosing your fonts 39 Cascading fonts 41 Font stacks 42 sIFR 43 Font sizing 43 Why pixels? 43 Keeping it in proportion 44 Paragraphs 45 Default links 46 The layout 47 Column Layout: Floating div tags versus CSS tables 50 Posts 51 Making sure WordPress sticky posts get styled 51 Forms 52 Threaded and paginated comments 52 Navigation 53 Styling the main navigation 53 WordPress-specific styles for navigation 56 Color schemes 57 Two-minute color schemes 58 Color schemes with GIMP or Photoshop 58 Adding color to your CSS 60 Styling the special TOC headers 61 Creating the graphical elements 62 Relax and have fun designing 64 Slicing and exporting images 66 Don't forget your favicon! 70 Making your favicon high-res 71 Summary 72 Chapter 3: Coding It Up 73 Got WordPress? 73 Understanding the WordPress theme 75 Creating your WordPress workflow 76 This material is copyright and is licensed for the sole use by Gay Anschultz on 5th December 2009 21844 Grovepark Dr., , Santa Clarita, , 91350 Download at WoweBook.Com Table of Contents [ iii ] Building our WordPress theme 77 Starting with a blank slate: Tabula rasa 78 Create a new theme directory 79 Including WordPress content 82 Understanding template tags 83 Getting a handle on hooks 83 Learning the Loop 83 Creating a basic loop 84 Modifying the timestamp and author template tags 86 Modifying the basic comments display 87 Including threaded comments 91 Styling threaded comments 93 Breaking it up: Header, footer, and sidebar template files 97 Creating the footer.php template file 98 Creating the sidebar.php template file 99 The header 104 More template files: Home, internal, and static pages 105 The home page 106 Internal pages 107 Static pages 109 Quick review 111 Fun with other page layouts 111 Don't forget about your 404 page 112 Even more template files 114 Adding in the favicon 115 Activating the favicon 115 Summary 116 Chapter 4: Debugging and Validation 117 Testing other browsers and platforms 118 Introduction to debugging 118 Troubleshooting basics 120 Why validate? 121 PHP template tags 122 CSS quick fixes 123 Advanced troubleshooting 124 Quirks mode 124 Fixing CSS across browsers 126 Box model issues 126 Everything is relative 127 To hack or not to hack 127 Out of the box model thinking 129 The road to validation 132 Advanced validation 135 This material is copyright and is licensed for the sole use by Gay Anschultz on 5th December 2009 21844 Grovepark Dr., , Santa Clarita, , 91350 Download at WoweBook.Com Table of Contents [ iv ] Firefox's JavaScript/Error Console 136 The Web Developer Toolbar 137 Firebug 137 Checking your work in Internet Explorer 139 Run multiple versions of IE 139 IE Developer Toolbar 140 Don't forget about the QorSMode bookmarklet 140 Optimizing for text and mobile browsers 140 The new mobile Safari browser 141 Summary 141 Chapter 5: Putting Your Theme into Action 143 A picture's worth 143 Theme packaging basics 145 Describing your theme 145 Licensing 146 Creating a ReadMe.txt file 148 Zipping it up 149 No way to zip? 150 Performing one last test 151 Getting some feedback and tracking it 152 Summary 153 Chapter 6: WordPress Template Tag, Function, and CSS Reference 155 Class styles generated by WordPress 156 The search bar ID 156 Classes output by the media manager 157 Classes output by the sidebar widgets 159 Classes output by the wp_list_pages template tag 160 Classes output by the wp_list_categories template tag 161 post_class class styles 161 body_class class styles 162 Why add custom class styles to template tags? 164 Using the template selector feature 164 Creating a custom page template 164 Template hierarchy 165 Template tags 167 Author template tag updates in 2.8 168 Template tags for tags 169 Adding tag display to your theme 170 General template tags—the least you need to know 173 Conditional tags 179 This material is copyright and is licensed for the sole use by Gay Anschultz on 5th December 2009 21844 Grovepark Dr., , Santa Clarita, , 91350 Download at WoweBook.Com Table of Contents [ v ] Including tags into your themes 180 Creating custom header, footer, sidebar includes 180 Completely custom—streamlining your theme 181 Creating a custom include in your theme 181 The Loop functions 182 Plugin hooks 182 WordPress core functions 183 WordPress shortcodes 184 Creating a basic shortcode 185 Summary 186 Chapter 7: AJAX / Dynamic Content and Interactive Forms 187 Preparing for dynamic content and interactive forms 188 Assessing if AJAX is appropriate for your site 189 Do it yourself or use plugins 190 Plugin pros and cons 190 The AJAX factor 191 jQuery now comes bundled with WordPress 192 Including jQuery in WordPress 193 Avoiding problems registering jQuery 194 Linking to jQuery from Google Code's CDN 194 Using WordPress' bundled includes versus including your own or using a CDN 195 jQuery plugins 196 Problem with setting up a Lightbox effect in WordPress 197 jQuery lightBox 197 Adding jQuery lightBox to your template 198 Implementing lightBox 200 jQuery's ThickBox and ColorBox plugins 201 Plugins and widgets 202 Plugins 202 Widgets 203 Getting your theme ready for plugins and widgets 203 Preparing your theme for plugins 204 Installing a plugin 204 Installing the AJAX comment preview plugin 205 Preparing your theme for widgets 207 Making your theme compatible with widgets 207 Google Reader widget 211 AJAX––It's not just for your site's users 213 New work space features 214 pageMash 215 Installing the pageMash plugin 215 Summary 216 This material is copyright and is licensed for the sole use by Gay Anschultz on 5th December 2009 21844 Grovepark Dr., , Santa Clarita, , 91350 Download at WoweBook.Com Table of Contents [ vi ] Chapter 8: Dynamic Menus and Interactive Elements 217 Dynamic menus 217 Drop-down menus 218 DIY SuckerFish menus in WordPress 219 Applying CSS to WordPress 221 Applying the DOM script to WordPress 224 Allowing only selected pages to display 226 Hiding pages the easy way with pageMash 226 Adding Flash to your theme 227 Flash in your theme 227 Handling users without Flash, older versions of Flash, and IE6 users 228 Is the ActiveX restriction still around? 228 Adding a SWF to the template using swfObject 229 jQuery Flash plugin 230 Passing Flash a WordPress variable 231 Adding sIFR text with the jQuery Flash plugin 233 Flash in a WordPress post or page 236 Adding You Tube video to a WordPress post 236 Summary 238 Chapter 9: Design Tips for Working with WordPress 239 The cool factor essentials 240 Backgrounds 241 Lists 242 See it in action 243 Rounded corners 243 The classic—all four corners 243 The two-image cheat 245 CSS3—the new way to round corners 248 Creative posting 249 Breaking boundaries 250 Keeping tabs on current design trends 254 Creative fonts 256 Graphic text 256 Using PHP to make graphic headers easy 259 Custom fonts with CSS3 262 Good design isn't always visual—looking at SEO 263 Search engine friendly URLs 263 Keywords and descriptions 265 DYI meta tags 266 Meta tag plugins 267 Summary 267 Index 269

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Table of Contents [ vii ] Automating Facebook updates with FacePress II 215 Going viral with the Share on Facebook plugin (and several others) 217 Automating twitter posts with Tweet This 218 Promoting your business or blog with YouTube 218 Using YouTube as a hosting and delivery platform 219 Using video delivery alternatives to embedded YouTube video 221 Employing YouTube as a search engine 222 Promoting products and services on YouTube 223 Summary 224 Chapter 8: Avoiding the Black Hat Techniques 225 Typical black hat techniques 226 Hidden text on web pages 226 Spider detection, cloaking, redirection, and doorway pages 226 Linking to bad neighborhoods and link farms 227 Google Webmaster Guidelines 228 Google Webmaster Guidelines in a nutshell 228 When Google detects violations of its guidelines 229 Diagnosing a Google ranking ban, penalty, or filter 230 Understanding a Google ban 231 Diagnosing a total or partial ban 231 PageRank adjustment/PageRank penalty 233 Diagnosing a PageRank penalty 233 The -950 ranking penalty 236 How to diagnose a -950 ranking penalty 236 The -30/-40 ranking penalty 236 Diagnosing a -30/-40 penalty 236 False positives that aren't penalties 237 Clearing a Google penalty 237 Abandoning your existing domain and starting over 238 Requesting reconsideration following a Google penalty 239 Avoiding black hat techniques and purveyors who promote them 241 The standard black hat scam: Link exchange 242 The standard black hat scam: Website submission service 242 The standard black hat scam: Offshore link building 243 The standard black hat scam: Autoblogging 243 Summary 244 Chapter 9: Avoiding SEO Mistakes 245 Pursuing the wrong keywords 246 Poor internal anchor text 247 Flash, JavaScript, image links, and other non-readable content 248 Poor site architecture 250 Table of Contents [ viii ] Expert site architecture with manual links and PageRank sculpting 251 Over-optimizing to improve ranking 253 Over-optimizing of on-page factors: Guidelines 253 Over-optimizing of inbound links: Guidelines 254 Jumping the gun 255 Using free hosted domains 256 Forgetting verification tools 256 Ignoring local directory listings 257 Always assigning as many categories as possible 257 Getting reviews 257 Uploading pictures 258 Completing all optional fields 258 Making multiple entries for multiple locations 258 Writing a compelling business description with keywords 258 Paying for clicks when you rank organically 259 Leaving stray pages in Google's index 260 Failing to produce fresh new content 261 Summary 261 Chapter 10: Testing Your Site and Monitoring Your Progress 263 Google Analytics 264 Setting up Google Analytics for your website 264 Using Google Analytics 266 Google Webmaster Tools 269 Checking your website's code with an HTML Validator 270 Checking your inbound link count with Yahoo! Site Explorer 272 Monitoring ranking positions and movement with Rank Tracker 274 Monitoring backlinks with majestic SEO 277 Summary 279 Appendix A: WordPress SEO Plugins 281 All in One SEO Pack 281 Dagon Design Form Mailer 282 Duplicate Post 282 Broken Link Checker 283 Automatic SEO Links 284 Google XML Sitemaps 284 HeadSpace2 SEO 284 Robots Meta 285 SEO Blogroll 285 SEO Smart Links 285 Open in New Window 285 Table of Contents [ ix ] Dean's Permalinks Migration 286 SEO Friendly Images 286 I Love Social Bookmarking 286 WP Super Cache 286 SEO slugs 287 Future Posts Calendar 287 Smart 404 287 WPtouch 288 Contact Form 7 288 Smart YouTube 288 WP e-Commerce 288 Wickett Twitter Widget 289 Share and Follow 290 Yet Another Related Posts Plugin 290 Facebook like button 291 Quick AdSense 292 Appendix B: Other SEO Resources 293 Online forums 293 Warrior Forum 294 Digital Point forum 294 The Keyword Academy 295 SEO Chat forums 295 SEO.com forums 295 Google Webmaster Tools 296 Google AdSense 296 Google AdWords 296 Google Alerts 296 Google Merchant Center 297 Google Checkout 298 Other helpful SEO tools 298 Copyscape 299 Pingdom Site Speed Checker 299 HubSpot's Website Grader 299 Flippa 300 SEOmoz 300 Search Engine Journal 301 Search Engine Roundtable 301 Blogging Labs 301 ProBlogger 302 WebProNews 302 Table of Contents [ x ] David Mihm's Local Search Ranking Factors 302 My Blog Guest 302 Keyword Strategy 303 Index 305 Table of Contents Preface 1 Chapter 1: Getting Started: SEO Basics 7 Introducing SEO 7 Improving your rank on all search engines 9 Exploring the changing nature of search engines 10 Understanding a search engine's inner working 11 Preparing the index 11 Querying the index 12 Exploring on-page search ranking factors 12 Weighing search factors 13 Understanding the search algorithm 14 Ranking factor: body content 14 Serious ranking power: title tags and meta tags 15 Using heading tags (h1, h2, h3) 18 Optimizing code quality and load speed 19 Menus, internal navigation, and link structure 20 Image filenames and alt tags 22 Text attributes: bold, italics, and underline 22 Ranking factor: high page count 22 Fodder for search engines: fresh content 24 Using the subtle power of outbound links 25 Understanding off-page ranking factors 26 Links are the power 26 Creating natural links 26 Avoiding over-optimization 27 Converting visitors to customers: the third spoke of SEO 27 Creating conversion-based websites 29 Summary 30 Table of Contents [ ii ] Chapter 2: Customizing WordPress Settings for SEO 31 Setting goals for your business and website and getting inspiration 32 Analyzing your audience 32 Determining the goal of your website 33 Following the leaders 35 Gauging competition in the search market 36 Knowing what WordPress already does for your SEO 38 Understanding WordPress' economical architecture 39 Building large sites quickly with WordPress 40 Earning respect with search engines 40 Leveraging WordPress' blogging capabilities 41 Displaying RSS feeds 41 Finding your RSS feed 42 Promoting your RSS feed 42 Automatically creating descriptive URLs with WordPress permalinks 43 Creating reliable, text-based navigation 43 Engaging visitors with built-in collaboration, contribution, and community building 45 Employing user roles to get your team involved 45 Improving ranking with user comments 46 Using update services 48 Understanding what WordPress doesn't do for your SEO 48 Tackling duplicate content within WordPress 48 Overcoming landing page customization limitations 50 Understanding limitations on page-by-page navigation 51 Summary 52 Chapter 3: Researching and Working with Keywords 53 Building your site's foundation with keyword research 54 Understanding relevance and the effect of short-tail and long tail keywords 55 Developing a powerful long tail search strategy 56 Researching keyword search volume with online keyword tools 57 Google's SKtool 57 SEO Book's free keyword tool 59 Google Insights 61 Online keyword tool: Wordtracker's free keyword tool 63 Identifying and developing your keywords 66 Gathering keywords: Thinking about your customer's (imperfect) intent 68 Generating keyword ideas with online tools 68 Generating alternative keyword ideas with Google Sets 69 Table of Contents [ iii ] Generating alternative keywords with SEOTools Keyword Suggestion Scraper and Google Suggest 69 Building keyword lists with common qualifiers 70 Analyzing customers' search behavior 71 Building keyword lists with location names 72 Learning how customers engage in local search 72 Applying long tail theory to local search 73 Following the people, following the money 75 Tuning and honing your keyword list 77 Prioritizing keywords 77 Building first, second, and third tier Keywords 77 Accounting for seasonal trends 78 Spotting seasonal keyword patterns with Google Trends 79 Tuning your list: Negative keywords 80 Grouping keywords into families 81 Finding new keywords 82 Eyeing the competition 83 Finding new keywords with Google Analytics 83 Finding new keywords With Google AdWords 85 Summary 87 Chapter 4: Understanding Technical Optimization 89 Choosing a keyword-rich domain name 90 Buying/acquiring domain names 92 Hyphens and extra characters in domain names 92 Creating an effective permalink structure 94 Highly customized permalinks 95 Optimizing your Page/Post titles and title tags 96 Page/Post titles processing in WordPress 97 Crafting title tags 99 Crafting Page/Post titles 102 Configuring WordPress to generate meta descriptions 104 Best practices for meta descriptions 104 Crafting meta descriptions 105 A dying HTML element: meta keyword tags 107 Optimizing your body content 108 Best practices for optimizing body content 108 Keyword density in body content 110 Case Study: Keyword density test of master pages 110 Optimizing heading tags 112 Optimizing WordPress templates 113 Improving rankings with optimized images 115 Table of Contents [ iv ] Inserting images and optimizing image properties in WordPress 116 Manipulating image sizes to speed up website load times 120 The ultimate WordPress robots.txt file 121 Optimizing with the XML Sitemaps plugin for WordPress 123 SEO power tool: Google Webmaster Central 125 Summary 128 Chapter 5: Creating Optimized and Engaging Content 131 Engaging visitors with your content 132 Writing effective titles and headlines 135 Using WordPress tags 136 Creating keyword-rich content 137 Keeping it natural 138 Avoiding automated content plugins 139 Writing for your audience 141 Thinking about a searcher's intent 141 Providing quality information 142 Writing to get results 143 Developing your writing style 144 Narrative styles 145 Structuring your content using taxonomy and hierarchy 147 Using WordPress categories 147 Managing your categories with plugins 148 Advanced Category Excluder 148 Multi Column Category List plugin 148 My Category Order 149 Fold Category List 149 Hiring a writer 149 Where to hire content writers 150 Summary 151 Chapter 6: Link Building 153 Understanding the importance of backlinks 154 The mathematics and operation of PageRank 154 The PageRank damping factor 155 PageRank is shared among outbound links 156 Distinguishing between dofollow versus nofollow links 157 Understanding nofollow links 157 Avoiding and identifying nofollow links 159 The diminishing universe of followed links 160 Making use of nofollow links 161 PageRank: summary and conclusion 163 Authority links: what they are and why you want them 164 Table of Contents [ v ] Link anchor text 165 Site-wide links and footer links 166 Repetitive links from common IP addresses 167 How to measure your inbound links 168 Measuring inbound links with Yahoo! Site Explorer 168 Measuring inbound links with Google 169 Measuring inbound links with online tools 170 Measuring inbound links with paid tools 172 Getting links through link directories 172 Finding valuable link directories 173 Building links with super directories: Yahoo! directory and DMOZ 174 Building links with article submission sites and directories 176 The best article directories 176 Setting up accounts with Ezine Articles and Squidoo 177 Ezine Articles 177 Squidoo 177 Link building by commenting on blogs and forums 178 Blog commenting 178 Comment for good, not for evil 179 Forum commenting and signatures 179 Building links through direct link requests 180 Asking for links from the sites in your niche 180 Telling webmasters why they should link to you 181 Requesting links from vendors 181 Reciprocal linking: is it dead? 181 Building links by creating link bait 182 Resource lists 182 Sharing a humorous story or article 182 Writing about current events 182 Writing something controversial 182 Interviewing an expert 183 Giving something away 183 Testing something 183 Developing How-to Information 183 Creating video content 184 Creating quizzes 184 Using a catchy title 184 Examples of effective link bait 184 NxE's 50 most influential bloggers 184 Fast lane—the slide 185 The CMO's guide to the social media landscape 185 Summary 185 Table of Contents [ vi ] Chapter 7: Using Social Media 187 What is a search engine? 188 Going viral with social media 189 Using LinkedIn to promote your business or website 191 Microblogging with Twitter for business 195 Employing Twitter for your business 196 How to get people to follow you on Twitter 196 Using Twitterfeed to automatically update your followers of new blog posts 197 Top tips for using Twitter for business 197 Using Twitter to promote your business 198 Using social bookmarking sites to promote your business 199 Getting started with social bookmarking 199 Choosing a social bookmarking site 201 Beginning with social bookmarking sites 202 Promoting your website through social bookmarking sites 202 Timing is important 202 Your ranking matters 203 Submit a catchy headline or title 203 Remember to choose an appropriate social bookmarking site for your business 203 Remember that social bookmarking websites are communities 203 Leveraging Facebook for a business or blog 204 Using Facebook to promote a new or existing business or blog 204 Utilizing the full potential of Facebook 205 Using a Facebook business page to promote your business or blog 205 Using a Facebook group to promote your business or blog 206 Choosing between a Facebook page and a Facebook group to promote your business or blog 207 Sharing content and connecting with others on Facebook: useful features and applications 207 Joining groups 208 Increasing your circle of friends 208 Updating your status often 208 Posting wall comments 209 Using the Birthday Reminder application 209 Adding an RSS feed to your page or profile 209 Using Facebook Ads 209 Linking your external website to Facebook 210 Building a Facebook landing page 211 Step 1: Add the static Facebook master language application 212 Step 2: Configure your new company Profile tab 213 Step 3: Make your landing page your default home page 214 Step 4: Add great content to your landing page 214

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